Tashan movie is releasing in PVR, and might be in other multiplexes from tomorrow. Why ?? It has not done a big business in other cinemas. Same is the case with so many movies which are decided not to be released in multiplexes because of the profit-sharing conflict, but somehow managed to surface in the second week of their release.

The distributors are shown commenting about the multiplexes for earning huge profits due to multiple screenings of movies. They claim that their share is eaten up by the people behind multiplexes and they do not get the “deserving amount”. Finally, they decide not to release their movie in these places. After a movie is released(except multiplexes) and if it bombs or do not perform as expected, then their decisions changes suddenly. The business minds starts churning its wheels. The “deserving amount” banner changes to “something is better than nothing”. They want to complete their profits somehow.

One thing I fail to understand is, why they do not release the movie there on its scehduled date. Even if it flops, the amount of money they gonna make will be an additional stuff. And, also the audience is not stupid. Nobody gonna watch the movie after hearing bad reviews and after being assigned the tag of “FLOP”. The fate is decided in the first weekend itself, and, 7 days is a big time for the fire to spread and take everyone in its grip.

Anyways, its business at the end of day.. They know better how to do it… !!!

Any takers on this ??